Recent Projects

Category: Brand Identity
Client: CakeBox
Date: May 2010

Brand Development for a new Cake supplies business start-up. The client is launching a new venture that specialises in imports, distribution and supply of cake related goods, aimed at culinary professionals and the general public. The brand identity was developed from scratch with the emphasis on an accessible and modern style, with a hint of retro.

The finalised logotype and brand specifications have been applied to a stationery set and will soon be implemented with a new website at

The company also produces a wide range of cakes and produces its own packaging in-house. The cakeshop 'cake' icon has been applied as a wallpaper to be used on the boxes that the cakes are sent out in.

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